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Elevation

A website for a digital marketing and production agency: elevate your brand, digital growth and production, powering your success.

Role
UX and UI design, freelance for Higher Take, Dubai
Type
Responsive website
Year
November 2023
Tools
Figma
The challenge

Elevation does both digital marketing and production, and needed a site that explains two very different offers without feeling like two companies.

What I did

Designed the responsive website for Higher Take, Dubai: the structure, the cinematic hero, services, portfolio and FAQs, and the inner pages.

The result

A confident, dark website with one clear call to action, where each service has room to sell itself and the portfolio does the convincing.

Fig 1Elevation
Elevation, presentation shot

bold, dark, cinematic

built for desktop and phone

The brief

Craft an engaging, user-friendly and distinctive experience for Elevation, to give an agency that does both digital marketing and production a strong online presence.

elevation · the brief
About the project and the type face
MassaPoppins throughout: friendly at display sizes, clear in the service lists.

First impression

A dark, cinematic hero with the agency's promise up front and one clear call to action.

elevation · first impression
The home page hero and services

Services and work

Marketing and production services each get their own section, followed by the portfolio and answers to common questions.

elevation · services and work
Services, portfolio and FAQ sections

On the phone

Every section was designed for mobile too, keeping the same hierarchy in a single column.

elevation · on the phone
The website on three phones

Inner pages

The production and digital growth pages carry the same system further.

elevation · inner pages
Collage of inner pages

Key decisions

The site had to feel premium and still be easy to scan.

  1. Lead with the promiseA cinematic hero puts the agency's promise and one call to action first, before any list of services.
  2. Two offers, one systemMarketing and production each get their own section, built from the same components, so it stays one brand.
  3. The phone as a first-class viewEvery section was designed for mobile too, keeping the same hierarchy in a single column.

The outcome

A complete website design for desktop and mobile, with inner pages for production and digital growth that carry the same system further, ready for development.

Two services, one voice: the layout does the separating, not the branding.

Massa, on Elevation

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