The problem
For too long, casting was fragmented, outdated and slow: talent spread across agencies and inboxes, briefs lost in long threads. The about page names the problem on one side of a split screen and answers it on the other: elegance, speed, precision.
Built for both sides
Performers come to be seen; casting teams come to find. The home page splits into two clear paths from the first scroll, so each side knows exactly where to go.
Browse the roster
A verified roster of actors, young actors and voice-over artists, each card with a role, a link to the portfolio and a quick way to invite. The filters stay in one row so the faces do the talking.
The call sheet
Filmmakers, performers and voice actors each see what they're looking for and what WhiteSet gives them, laid out like a production's call sheet.
How talent gets discovered
Three steps, create your profile, find the right opportunity, book your role, each with its own photography and a short list of what you get along the way.
Now casting
Casting teams post a call in minutes: the role, the dates and the location, on a card that looks like the paper casting sheets the industry already knows.
Memberships
Five plans, for performers, young performers, graduates, casting professionals and agents, each with its own benefits and photograph, so everyone finds their place quickly.
Before the callback
Editorial photography, handwritten notes and a closing call to action carry the cinematic tone to the very last scroll: your next role is one profile away.
Key decisions
A platform for the screen industry had to look like it belonged on set.
- Cinematic, not corporateA black-and-white system with film strips, slates and handwritten notes speaks the industry's own language.
- Two audiences, one productTalent and casting each get their own path from the first screen, without splitting the brand in two.
- Proof up frontNumbers, testimonials and partner logos sit high on the page, because trust decides who signs up.
The outcome
A complete website for WhiteSet: home, about, the talent roster, casting calls and memberships, on one cinematic system that makes a crowded industry feel curated.
In casting, the first impression is the audition. The profile had to earn the callback.
